General Terms and Conditions of AdHub Media S.r.l.
These Terms have a general part (Section 1), common to all services, and a specific Section for each service line:
- Section 2 – Advertising and media buying (native, display, video, CTV, programmatic);
- Section 3 – Branded content and guest posts on the Network;
- Section 4 – Human editorial service (EdiTree Editorial);
- Section 5 – Monetization for publishers (AdHub Platform);
- Section 6 – EdiTree, the platform for AI-generated articles.
The Italian version of these Terms prevails in case of any discrepancy with this translation.
Section 1 – General terms
1.1 Parties and scope. These Terms govern the services provided by AdHub Media S.r.l., Via Paolo da Cannobio 9, 20122 Milan, Italy, tax code and VAT no. IT13542920965, REA MI 2729933, share capital € 10,000.00, tel. +39 02 96840095, certified email (PEC) [email protected] (“AdHub Media”), to the customer requesting them (“Customer”). They apply to each service together with the specific Section concerning it.
1.2 Order of precedence. In case of conflict the following prevail, in this order: (i) the order or contract signed by the Parties; (ii) the specific Section of the service; (iii) these General Terms; (iv) the platform-specific terms referred to in Sections 5 and 6.
1.3 Definitions.
- Order: the document (insertion order, proposal, accepted quote) stating service, quantity, period and price, accepted by the Customer by signature, email or click.
- Account: the reserved area of an AdHub Media platform, accessible with personal credentials.
- Network: the editorial websites owned by AdHub Media or managed by it under an advertising concession.
- Services: the service lines described in Sections 2 to 6.
1.4 Conclusion of the contract. The contract is concluded: for the services in Sections 2 and 3, upon acceptance of the Order; for platform services (Sections 5 and 6), upon registration of the Account and online acceptance of these Terms; for the human editorial service (Section 4), upon signature of the supplementary agreement.
1.5 Fees and payment. Prices are those stated in the Order or in the plan chosen on the platform, net of VAT. Unless otherwise agreed, invoices for the services in Sections 2 and 3 are payable by bank transfer 60 days from the end of the month of the invoice date. Platform services are paid in advance using the methods shown on the platform. In case of late payment, default interest under Italian Legislative Decree 231/2002 applies, and AdHub Media may suspend the services if a reminder remains unanswered for 15 days.
1.6 Customer obligations. The Customer warrants that the materials it supplies (creatives, texts, links, trademarks, landing pages, data) are lawful, do not infringe third-party rights and comply with advertising, consumer and privacy laws, and holds AdHub Media harmless from third-party claims arising from them. The Customer keeps its Account credentials safe and is responsible for their use.
1.7 Liability of AdHub Media. AdHub Media performs the services with professional diligence. Except in case of wilful misconduct or gross negligence, it is liable only for direct damages and up to the fees paid for the service concerned in the last 12 months. It is not liable for interruptions caused by third parties (SSPs, buying platforms, hosting, networks), force majeure or scheduled maintenance.
1.8 Term and withdrawal. The services in Sections 2 and 3 last as long as stated in the Order; cancellation is governed by those Sections. Platform services are for an indefinite term or for the duration of the plan: either Party may withdraw with 15 days’ written notice. A Customer who is a consumer retains the mandatory rights granted by the Italian Consumer Code (Legislative Decree 206/2005).
1.9 Termination. AdHub Media may terminate the contract under Article 1456 of the Italian Civil Code if the Customer fails to pay, supplies unlawful materials, uses the services for unlawful activities or assigns the contract without consent.
1.10 Intellectual property. Software, platforms, Network websites and trademarks remain the property of AdHub Media or its licensors. Rights in the content produced for the Customer are governed by Sections 3 and 4.
1.11 Confidentiality. The Parties keep confidential the commercial and technical information received (prices, campaign data, traffic data) for the term of the contract and for 2 years thereafter.
1.12 Personal data. Each Party processes data as an independent controller, in accordance with Regulation (EU) 2016/679 and the privacy policy. Where AdHub Media processes data on behalf of the Customer, the Parties sign an agreement under Article 28 GDPR, which prevails over this clause.
1.13 Changes. AdHub Media may amend these Terms with 15 days’ notice by email or on the website. Amendments do not apply to Orders already accepted; for platform services, a Customer who does not accept them may withdraw within the same period.
1.14 Notices. Notices are sent to the email address stated in the Order or in the Account; formal notices by certified email (PEC) or registered letter with return receipt to the Parties’ registered offices.
1.15 Governing law and jurisdiction. These Terms are governed by Italian law. The Court of Milan has exclusive jurisdiction over any dispute, without prejudice to the mandatory jurisdiction of the consumer’s place of residence.
Section 2 – Advertising and media buying
2.1 Subject. Planning and delivery of native, display, video and CTV campaigns on the Network, on third-party publishers and on inventory bought programmatically (deals or open market), also through CTV partners and networks such as MSN and Outlook.
2.2 Order. Each campaign requires an Order stating: formats, sites or targeting, period, quantity (impressions, clicks, views or fixed period), pricing model (CPM, CPC, CPV, flat) and price. If the Customer is an agency, it declares that it acts in the name and on behalf of the advertiser and is jointly liable for payments, unless otherwise agreed in writing.
2.3 Materials. The Customer delivers creatives and tags complying with AdHub Media’s technical specifications at least 3 business days before the start. AdHub Media may reject creatives that are unlawful, misleading, contrary to the Italian Code of Marketing Communication Self-Regulation (IAP) or harmful to readers (malware, automatic redirects, unrequested audio). Late delivery does not move the campaign end date.
2.4 Measurement. The data of AdHub Media’s ad server (Google Ad Manager) are authoritative. If the Customer uses a third-party system and the discrepancy exceeds 10%, the Parties review the data together; failing agreement, AdHub Media’s data prevail.
2.5 Invalid traffic. AdHub Media filters invalid traffic (bots, automated traffic, fraudulent clicks) with its own and its partners’ tools and does not invoice impressions identified as such. Disputes must be sent within 30 days from the end of the month of delivery, with supporting data.
2.6 Under-delivery. If the campaign does not reach the ordered quantity, AdHub Media invoices only what was delivered or, in agreement with the Customer, extends the campaign. No further compensation is due.
2.7 Cancellation. The Customer may cancel a campaign in writing: free of charge up to 5 business days before the start; afterwards, it pays what was delivered up to suspension plus 20% of the remainder. Fixed-price campaigns or campaigns with dedicated production follow the rules of the Order.
2.8 No guaranteed results. Unless committed in writing in the Order, AdHub Media does not guarantee results (CTR, conversions, viewability) or the exact position of ads on the page.
Section 3 – Branded content and guest posts
3.1 Subject. Conception, writing and publication on Network websites of content commissioned by the Customer: sponsored articles written by AdHub Media and articles supplied by the Customer (guest posts), with optional distribution on the websites’ social channels and newsletters.
3.2 Order. The Order states: site or sites, number of pieces of content, who writes the text, number and type of links, distribution channels, publication period and price.
3.3 Transparency. All paid content is published with the label “Sponsored content” (in the language of the website), as required by the IAP Code and by unfair commercial practices law. Links to the Customer are marked rel="sponsored" or rel="nofollow", in line with search engine guidelines. The Customer may not ask for the label or marking to be omitted.
3.4 Editorial line. AdHub Media may reject or edit texts that do not comply with the website’s editorial line, the law or the rules of advertising platforms. It does not publish content on gambling, medicines, high-risk financial products or adult topics without a written agreement and verification of the legal requirements.
3.5 Approval. The Customer approves the text written by AdHub Media within 3 business days of receipt and may request up to 2 revisions; failing a reply, the text is deemed approved. After publication only corrections of clerical errors are possible.
3.6 Publication period. The content stays online for 12 months. AdHub Media may remove it or change its links before expiry if required by law, by an authority or by the closure of the website; in that case, where possible, it republishes it on an equivalent Network website.
3.7 Rights. The Customer acquires the right to share and quote the published content with a link to the source. Full republication elsewhere requires AdHub Media’s consent. For guest posts the Customer warrants that it holds the rights to the text and images and grants AdHub Media a non-exclusive licence to publish them for the stated period.
3.8 Results. AdHub Media does not guarantee search engine rankings, traffic or indexing of the content, unless committed in writing in the Order.
Section 4 – Human editorial service (EdiTree Editorial)
4.1 Subject. Articles written by professional authors selected by AdHub Media (“Authors”), reviewed by AdHub Media’s editorial team and published on the Customer’s websites. The service is available with any EdiTree plan and is activated by a supplementary agreement with the individual Customer, which sets out its terms, number of articles, fees and duration and prevails over this Section (clause 1.2). Authors work on creators.adhubmedia.com under their own rights assignment agreement with AdHub Media.
4.2 Topics. Topics are proposed by AdHub Media’s editorial team or entered by the Customer in its editorial area, together with the website’s guidelines. A topic not taken by any Author within 7 days expires and may be proposed again, at no cost to the Customer.
4.3 Quality control. AdHub Media’s editorial team reviews each article before publication: it may ask the Author for changes and reject the article up to twice. At the third rejection the article is dropped and the topic becomes available to another Author. The Customer pays only for published articles.
4.4 Fees. The price is set per published article in the price list of the supplementary agreement, which may differ by website and article type, plus any fixed, non-divisible monthly fee. Every month AdHub Media sends the statement of the editorial service and the related invoice, payable within 30 days.
4.5 Corrections after publication. The Customer may report content errors within 7 days of publication; AdHub Media corrects the article at no extra cost.
4.6 Originality. Articles are original: the Authors’ agreement prohibits plagiarism and AI-generated texts, on pain of non-payment and suspension of the Author.
4.7 Rights. The Author assigns to AdHub Media, exclusively and worldwide, the publication and economic exploitation rights, with the right to transfer them to third parties. Upon payment AdHub Media transfers these rights to the Customer for the articles published on its websites. The article is signed with the Author’s name or by the website’s editorial team, at the Customer’s choice.
4.8 Relationship with Authors. The Customer does not directly commission work from Authors met through the service, during the contract and for 12 months thereafter.
4.9 Term. The service lasts as stated in the supplementary agreement. Unless otherwise agreed, either Party may withdraw with 30 days’ notice; articles already published and the fee for the current month remain due.
Section 5 – Monetization for publishers
5.1 Reference. The service through which AdHub Media manages advertising on third-party publishers’ websites (header bidding, Google Ad Manager, SSPs, CMP, optimization support) is governed by the General Terms published on portal.adhubmedia.com, accepted by the publisher upon registration. This Section applies only to matters not governed by the portal’s Terms.
5.2 Requirements. Publishers may join if they are of age, own or manage the website, have a VAT number and at least 1,000 page views per month, and their websites do not publish unlawful or violent content or content infringing third-party rights.
5.3 Economic terms. The publisher is entitled to the agreed revenue share, of at least 60% of Net Revenues (revenues collected less discounts, agency commissions, platform and ad serving costs, taxes), net of invalid traffic. Accrued revenues are visible daily in the dashboard and consolidated the following month; above € 50 the publisher issues an invoice and AdHub Media pays within 60 days from the end of the month of the invoice date.
5.4 Technical obligations. The publisher installs the AdHub script, publishes the ads.txt lines provided and does not alter the code or placements without agreement. It does not generate artificial traffic, incentivize clicks or buy low-quality traffic; otherwise AdHub Media may suspend the service for up to 30 days and withhold revenues as an advance on damages, as provided by Article 3.2 of the portal’s General Terms.
Section 6 – EdiTree
6.1 Subject. Web access to EdiTree (publisher.adhubmedia.com), AdHub Media’s platform that plans, generates with artificial intelligence and publishes articles on the Customer’s WordPress websites, and turns them into carousels for its social channels.
6.2 Plans. Plans and prices are those published on the EdiTree page on the date of subscription:
| Plan | Monthly price | Price with annual billing | Articles per day* | Websites |
|---|---|---|---|---|
| Seed | € 20 | € 16/month | 1 | 1 |
| Branch | € 180 | € 150/month | 10 | 3 |
| Tree | € 490 | € 408/month | 30 | 10 |
| Forest | € 1,490 | € 1,242/month | 100 | unlimited |
* AI-generated articles. The human editorial service (Section 4) is available with all plans under a supplementary agreement with the individual Customer.
The plan lasts for the period paid (month or year). On expiry, if not renewed, automations stop and the Account remains viewable. The plan renews automatically for an equal period unless the Customer cancels from the Account or by email at least 15 days before expiry. Prices exclude VAT.
6.3 Generated content. Articles generated with EdiTree belong to the Customer from the moment of publication. The Customer publishes them under its own editorial responsibility, checks facts, data and quotations, and complies with the transparency obligations for AI-generated content (Regulation (EU) 2024/1689).
6.4 Integrations. The Customer connects to EdiTree, and may disconnect at any time:
- WordPress websites, with a user and an Application Password, to create and publish articles;
- Facebook and Instagram pages and the TikTok account, only to publish content and read basic data;
- Google Search Console (with property management permission) and Google Analytics (read-only), for statistics and planning.
6.5 Platform terms of use. The terms of use published on publisher.adhubmedia.com/terms-of-service also apply to the use of EdiTree, as platform-specific terms under clause 1.2.
6.6 Availability. AdHub Media keeps the platform continuously available, except for maintenance and interruptions by suppliers (artificial intelligence models, hosting, social platforms). No service levels are guaranteed unless agreed in writing.
Specific approval of clauses
Pursuant to Articles 1341 and 1342 of the Italian Civil Code, the Customer specifically approves the following clauses: 1.5 (suspension for non-payment), 1.7 (limitation of liability), 1.8 and 1.9 (withdrawal and termination), 1.13 (unilateral changes), 1.15 (exclusive jurisdiction), 2.4 (authoritative data), 2.7 (cancellation penalty), 3.4 and 3.6 (rejection and removal of content), 4.5 (deadline for corrections), 4.8 (no direct contact with Authors), 4.9 (withdrawal), 5.4 (withholding of revenues), 6.2 (renewal and expiry of the plan).
Last updated: 5 November 2026
